JARROD DEATON

FOUNDER

FIXER

OPERATER

FIX BEFORE YOU SCALE

WEEKLY NEWSLETTER

RELEASED EVERY SUNDAY

FIX BEFORE YOU SCALE ✦ WEEKLY NEWSLETTER ✦ RELEASED EVERY SUNDAY ✦


CURRENTLY
Three Mills Bakery ✦ NOM Group


PREVIOUSLY‍ ‍
Two Before Ten ✦ Bread Head ✦ A.Baker

I've started
five different businesses since 2008.

Four of them looked successful on the surface, but scratch a little, and they were fundamentally flawed.

You see, I was tied to them. I had no freedom.

Once the excitement of starting a business wore off, my reality was:

  • 75+ hour weeks.

  • $35-50k salary.

  • No holidays.

  • Can't repay the money I borrowed.

  • All net profit poured back into the business. 

I remember always wondering - is this it?

Is this what running a business is?

Surely not...

One thing I regret was trying to figure everything out for myself.

Although I still value this approach, I’ve learned that you need to combine it with seeking out excellent advisors and mentors who can help you navigate challenges so you succeed faster.

Now I’m sharing my journey online to help others avoid the mistakes I’ve made. I hope it helps you grow and become a more successful business.

But don’t expect one of those gure consultants who doesn’t walk the walk anymore.

I’ll be applying what I learn to my own business. Living with the consequences when it goes to shit. Celebrating the wins when they come, and reflecting on every lesson I can so I can share it with you.

FIND ME AT

Three Mills BAKERY

WHEN YOU LOSE

IN BUSINESS…

You don't go back to zero, you go way back into the negatives

No one ever tells you this in the beginning. It's one of the things that drives me to share insights with entrepreneurs and future founders to help them avoid common mistakes.

My newsletter is for founders and operators who’ve built something real — but are now feeling the weight of it. You're still making sales. Still delivering value.

But under the surface?

Your team is bigger, but less aligned. Margins are tighter than they should be. Complexity has crept in and you’re too busy to clean it up. You’re in meetings all day but still solving the same problems. The story that once drove the business doesn’t quite land anymore…

You're not failing. You're just stuck somewhere between mess and momentum.

This is where most brands break — or rebuild.

Join 1,700+ founders getting the clarity they need to lead better and scale smarter.

Join 1,700+ founders getting the clarity they need to lead better and scale smarter.

It's the Sunday reading I need to come into Monday firing on all cylinders.

A man smiling in a brewery, wearing a baseball cap and a black long-sleeve shirt with a brewery logo, standing in front of brewing equipment.

Laurence Kain
Founder, Capital Brewing

Logo of Capital Brewing Co. with a black and white design.

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