Hospitality Operating System

Hospitality now has the second-highest insolvency rate in Australia.

Margins are thin. Labour is tighter than ever.

And most operators are too busy surviving to fix what’s broken.

You didn’t sign up to babysit a team or set out to buy yourself a crappy salary working 80 hour weeks just to maybe break even...

You set out to build a better life, but no one gave you the tools to succeed.

This platform will help you finally do that.

I'm talking about tightening up your business, levelling up your game, attracting talented people, and giving them the tools to run your business.

The Hospitality Operating System (H-OS) is an entire playbook for operators, by operators. With proven tools and step-by-step processes to build a successful hospitality business today.

If that sounds pretty useful...

F*ck I love the food and bev industry.

BUT IT'S FACING AN EPIC CRISIS...

The reality is, most food businesses are on their knees - barely making payroll each week.

But it's not entirely their fault.

Rising costs and shrinking margins are making it more challenging to get ahead in this game.

It means Owners are working insane hours for low salaries and zero freedom.

Hardly the good life where you can support your family, impact your community, and choose your lifestyle.

But it doesn't have to be that way...

And I’m on a mission to help them change it by fast-tracking solutions.

What's that look like you say?

It's an online world for hospitality business owners and their teams.

A place where they can access the right information, tools, systems and content to finally get ahead.

A complete, proven operating system instead of outdated information from some consultant.

It's the kind of thing I wish I had access to years ago so I didn't struggle so much.

With the right resources, transformation and success in this game is way easier.

INTRODUCING...

The Hospitality Operating System

(H-OS for short...)

A Place For Hospitality Operators,
By Hospitality Operators.

An online education platform designed to help you:

Improve your financial position
Tighten up your operation
Build a winning team
Grow your business
Crush a competitor
Start from scratch
Prepare to sell
And use A.I.

It's the kind of resource I wish I had years ago so I didn't have to waste a ton of time and cash learning this game the hard way...

But before we get into the nitty-gritty, let me introduce myself...

HEY,
I'M JARROD

Over the past 20 years I've been building food & beverage businesses from scratch.

Like most people, I just fell into the industry and loved it.

I was completing my Bachelor of Landscape Architecture in the early 2000s and pulling long hours in the hospo industry.

I loved it for the people, products and constant energy.

After Uni, I decided to open a tiny cafe instead of pursuing corporate life.

At the ripe age of 23 and thinking I knew everything, I jumped in headfirst.

What a wake-up call...

My reality quickly became 90-hour weeks for f*ck-all cash and no life.

What was I thinking!

But that life forced me to learn quickly.

Over a few short years, I evolved the original cafe into a coffee roasting company and then expanded into restaurants, bars and bakeries.

And today, my business employs 140 incredible humans pushing for excellence.

Through multiple start-ups, the global financial crisis, COVID-19, and every weekly battle in between, I've been able to test what works on my own businesses to create a library of useful insights.

And I thought it might be pretty helpful to share with other hospitality operators like you.

"Your guidance has helped me identify the key strengths and weaknesses within my business that are often hard to see when you're working in it daily. Because you still operate food businesses I feel like you understand the fast pace at which we must learn and develop to continue to grow." - STACEY ALLEN: NSW

"Jarrod, your insights have helped me identify and prioritise high-value tasks within my business and inspired me to back myself particularly when things don't go to plan." - SAM JENSEN: ACT

But who cares what those people think...

Get on board to see for yourself what all the fuss is about.

Launching in 2025

GET INSTANT ACCESS TO

THE HOSPITALITY OPERATING SYSTEM

Unlimited access to the platform and all new weekly content for a whole year.

Join the Waitlist For Earlybird Pricing

How to decide if this is for you
(or not).

Nearly every business owner I meet in this game is facing the same challenges.

So, if any of these resonate with you, you'll get massive value from getting on board.

'Not making enough money for the effort'

You'll learn how to increase profits without working more.

'Tough competition from nearby businesses'

You'll learn how to differentiate yourself making it hard to catch you.

'Find it hard to get good employees to help'

I'll show you how we attracted top-level talent to help us grow.

'Are blaming yourself for not succeeding'

You won't feel like you're going at it alone.

'Rising costs and reduced margins since Covid'

You'll learn how to negotiate and purchase better.

'Want to learn how to become better at marketing'

I'll show you the best marketing tactics we used to grow our bakery.

'Stuck doing every role in the business yourself'

You'll learn how to delegate responsibility to great people on your team.

'Limited time to build all the necessary systems'

You'll learn how to build the right systems at the right time.

'Are sceptical about the use of social media to drive sales'

You'll learn how we use social media to drive online and in-store sales.

'Not sure where to focus your efforts to get the best results'

You already work too much. But is it on the right things?

'A lack of highly skilled team members to help with strategy'

How to build a strategy council (and not pay for it)

'Find it hard to create time to network with other businesses'

You'll meet other people heading in the same direction as you.

'Aren’t optimising the layout of your store to gain more sales'

How to set up your store to sell the most amount of products.

'Don’t have the budget for high-level consultants who could help'

Where to turn for expert advice when you can't afford it.

'Haven’t optimised your website to convert visitors to customers'

How we made millions of dollars from our bakery website

'Wish your employees would be more motivated and accountable'

How to build accountability within your team so they take work off your plate.

'Aren’t sending regular emails to customers that generate sales'

How to send emails to your customers that make them want to buy what you sell.

'Are sometimes worried about your ability to operate a successful business'

How to define roles so everything that needs to be done gets done.

I have no doubt you'll find answers to these if you have enough time.

It’s a matter of how long you’d prefer travelling alone trying to figure shit out for yourself?

(something I regret doing for so long).

If you’re ready to stop struggling alone...

What the? You're still scrolling...

Okay... Here's What's At Stake If You Don't Act.

Apart from your sanity, your livelihood, and your reputation?

You’ve got a big role to play in this world right now.

Food and beverage businesses are the beating heart of the community.

A place to connect, escape, reset and refuel…

And with an impending loneliness epidemic on our doorstep, we’re in the perfect position to remedy it through excellent service, deep connections, and that tiny bit of joy we inject into our customers' lives.

But the industry is hurting after the last few years and there isn’t a whole lot of support for the critical piece of the puzzle...

YOU!

So before we get to saving the world, you need to put on your own oxygen mask first.

Educate yourself on best practices so you can pour your energy into the right things.

And that starts with finding better ways to run hospitality businesses.

I’m obsessed with doing just that.

I spend my days (and my own cash) finding every tiny edge to push my business forward and I want to share that with you.

So strap in, get on board, and let’s start growing together.

Looking forward to seeing you on the inside when we launch.

Grab Your Spot For The Launch

A Simple Intention.

My intention with H-OS is pretty simple.

I’m on a mission to end entrepreneurs' poverty in the hospitality industry.

No seriously…

It’s one of the most brutal industries on the planet.

You fall in love with the joy of providing wonderful products and experiences to customers.

Making people's day, looking after regulars and keeping your team happy.

But the reality is, margins are tight, hours are long and expectations are high.

If you’re anything like me, you start questioning your choices after a few years in the game.

Getting that 9-5 starts to look better and better the more you watch your freedom slip away.

I would often tell myself - “It’d be pretty sweet quitting to go get a regular paycheck and zero responsibility”.

Except... I had too much on the line.

So I started focusing on ways to dig myself out of the sh*t and succeed in this challenging industry.

And now I want to show you how to do the same.

Or...

You could keep waiting for that silver bullet or burying your head in the sand.

(I tried that too.)

But we both know it isn't coming.

The only thing that worked for me was accepting I needed to learn new skills and train my team to get the results I wanted.

Most of all, I needed help to take action.

So when you're ready to start growing again...

Drop Your Deets In Here

What's Coming.

Expect highly actionable content.

No fluffy BS or outdated advice from some guru or bean counter.

I'm all about immediately actionable things that can help you right now.

You'll get:

Tools that worked for me
How I implemented it
Video walkthroughs
Downloadable resources
Million-dollar strategies I've built that I still use

I'll also be adding new content to the platform each week because in our game, you need every edge you can get. And that doesn't come from using old tactics.

Who's It For?

Anyone in the food and beverage industry.

Cafe Owners
Bakeries Owners
Bar and Restaurant Owners
Food manufacturers
Breweries and Distilleries
Coffee shops and roasters
Pastry and cake stores
And their management teams

My hope is that together we can build it into the most relevant growth resource for the food and beverage industry.

One Last Opt In Box...

FROM ONE HOSPO OWNER TO ANOTHER

THANK YOU.

I hope one day I get the opportunity to meet you, hear your story and experience what you make for this world.