You're sitting on buckets of money you don't know about

Most established businesses are passive earners. 

They sit back and rely on a steady stream of regular customers to keep the lights on. 

They upload the occasional social media post when their sales (or dopamine levels) are a bit low.

And they have an average website that doesn’t offer any clear call-to-action or opportunity for their fans to invest more in their brand. 

What an enormous waste of energy!

Think about it… They’ve spent hundreds of thousands of dollars building a business. Millions more operating it. Lost hundreds of hours of sleep. And continue to let cash evaporate by not harnessing new digital sales avenues.

The result is a monthly rollercoaster. A box of chocolates... Where results are anyone’s guess. 

Today I want to share one single method I’ve used over the last two years to increase revenue, build engagement, run product testing and offer better service than we ever could have previously.

And it all happened by accident back in March 2020.

We had zero people on an email database but thanks to Covid and home deliveries, we rapidly grew one. It was by default initially and then later very much on purpose.

What wasn’t obvious at the time was how powerful this direct line of communication could be once we understood how to use it. 

After thousands of sends, loads of testing and learning, we now use email as a primary revenue driver and are investing heavily in systems that help us get better at it in the future.

Here’s a screenshot showing the performance of just 3 short emails we’ve sent over the last 3 weeks to give you an idea of what's possible. 

(We send many of these...)

There’s plenty to unpack here later.

Data around send times, headlines, open rates, and clicks, but the thing I wanted to demonstrate is the revenue from one single send.

Every email like this generates cash that we never would have had (Ever). 

Over the past 2 years, we’ve sent dozens that have resulted in $20k+ in sales over a single weekend and driven additional people to our stores at the same time. 

Pretty exciting stuff for a tiny growing business. 

Most established businesses are sitting on client data that they’ve never used. 

Email lists, databases, contacts and customer profiles are all just waiting to be used for a greater purpose. 

They’re also sitting on digital services, products, and information that their existing client base would happily pay for.

So, here’s what I would do if I had an established business and wasn’t emailing clients regularly. 

1. Open an account with a CRM provider (We use Mailchimp or Hubspot).
2. Convert any existing client data you have to an email list.
3. Reach out to every single friend and family member you know and ask them if it’s okay to add them to your company’s email list - Make it worth their while.
4. Go through your emails and look at everyone you’ve interacted with over the past 6 months - add them too.
5. Spend an hour or two writing 52 + headline ideas related to exciting parts of your company. Remember, what's boring to you is super interesting to others outside. Think, about seasonal updates, processes, products, national holidays, collaborations, behind-the-scenes, how-tos, etc.
6. Scatter content into a calendar.
7. Spend 5 hours deep diving into some free copywriting courses - Here’s one to start
8. Begin emailing your new database once a week with really valuable things about your company to bring them along for the journey.
9. Build a referral offer to encourage people to share and join.
10. Review data after 3 months and double down on what is working.

I wish I could fast-forward to show you your own results. It's an incredible journey.

If you need a hand with it, you know where to find me! 

Best of luck with it!

I hope it helps.